Since the inception of programmatic itself, programmatic media buyers have grappled with issues of transparency and the “black box” nature of the ad tech supply chain.…
This week, 360i hosted its first-ever Podfront Day, an event dedicated to educating employees about the latest and greatest in the podcast and audio landscape. The…
Google recently announced that its Ad Manager platform would be joining Index Exchange, OpenX, and the rest of its contemporaries by rolling out a first price…
General• Media Planning & Buying
360i Helps Jameson Deliver a Public Service Announcement: Love Thy Bar
February 28, 2019With St. Patrick’s Day just around the corner, Jameson Irish Whiskey is showing its long-standing commitment to local neighborhoods with #LoveThyBar, a new integrated media campaign…
General• Media Planning & Buying• Search Marketing
Bid Caching: Breaking Down the Facts
September 20, 2018Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges…
We’re thrilled to welcome accomplished business innovation leader Doug Rozen to the 360i family as our first-ever Chief Media Officer. Starting in late August, Doug will be…
General• Media Planning & Buying
360i Partners with FOX Sports to Bring the World Cup to the U.S.A.
July 13, 2018World Cup Fever hit 360i! As Media AOR for FOX’s 2018 World Cup broadcast, we were challenged with no small task: how do we get America…
Media Planning & Buying• Social Media
Absolut Vodka and 360i Culminate “The Open Mic Project” with Debut of New Song with Rita Ora
February 8, 2018After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with…
In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more…