In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency…
What Marketers Can Learn From Amazon’s Black Friday Performance
November 30, 2017Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there…
Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features…
Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly…
Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their…
The State of Voice Technology: Think in Beta or Get Left Behind
January 13, 2017What the rise in voice technology adoption wave means for brands and marketers With the onset of a new year and with minds fresh off of…
360i’s VP of Programmatic for Digiday: Time to Take Back ‘Programmatic’
November 1, 2016360i’s Vice President of Programmatic Advertising, Kolin Kleveno recently wrote an op-ed in Digiday calling for the ad industry to take back ‘programmatic’. According to Kleveno…
Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an…
Measuring Cross-Channel Media with Multi-Touch Attribution Model
April 4, 2016For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo…