2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be…
Marie Goldstein, social marketing manager at 360i, recently penned a piece for Adweek about the sweeping success of Pokémon Go and outlined the most critical takeaways for marketers.…
Mobile Marketing• Search Marketing
4 Important Search Updates Shared at Google’s Performance Summit
May 26, 2016At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world.…
Mobile Marketing• Social Media
Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]
March 17, 2016Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post…
Mobile Marketing
Millennials’ ‘Live Now’ Mentality: Short-Term Thinking & Spending Habits
February 19, 2016Millennials’ entrance into the workforce during a time of high financial insecurity resulted in a “Live Now” mentality centered around living in the moment and prioritizing…
As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by…
Mobile Marketing• Social Media
Snapchat Update: 4 Paid Media Opps & How Marketers Can Best Utilize Them
November 23, 2015Over the past year, Snapchat has become an increasingly desirable space for digital marketers. New advertising options, coupled with the platform’s rapid growth, are presenting new…
Mobile Marketing• Search Marketing
Mobile Search: What Marketers Need to Consider Beyond Website Content
June 26, 2015Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on…
Mobile Marketing• Search Marketing
How Google’s Mobile Algorithm Update Is Impacting Marketers
May 19, 2015On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for…