We’re pleased to welcome digital media veteran Jacob Davis to 360i as Vice President of Search & Performance Marketing. In this newly created role, Jacob will…
General• Search Marketing
Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting…
General• Media Planning & Buying• Search Marketing
Bid Caching: Breaking Down the Facts
September 20, 2018Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges…
Search Marketing
Google Makes Its Play at Product Search and Amazon with Shopping Actions
April 16, 2018For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon.…
Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match…
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3.…
Search Marketing
Apple Introduces New Paid Search Product to Drive Discovery in App Store
June 8, 2016Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is…
Mobile Marketing• Search Marketing
4 Important Search Updates Shared at Google’s Performance Summit
May 26, 2016At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world.…
Search Marketing
360i Breaks New Analytical Ground with Proprietary Media Platform Pulse
April 20, 2016This month, we competed in the final round of the Franz Edelman Awards – an elite program honoring achievement and impact in operations research and the…