On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to…
General• Search Marketing
360i Named the Only Leader in the Forrester Wave: Search Marketing Agencies
March 23, 2016We’re honored to share that we’ve been named the sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, evaluating top…
Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP…
The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial…
As the holidays approach, many retailers are beginning to make preparations for the end of the year and the major shopping opportunities that come with Black Friday…
Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch…
For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has…
Mobile Marketing• Search Marketing
Mobile Search: What Marketers Need to Consider Beyond Website Content
June 26, 2015Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on…
Search Marketing
Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements
June 25, 2015In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online…