Mobile Marketing Social Media

What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

July 11, 2014

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading platforms including Facebook and Pinterest. Read on for more news from this week.

Doritos’ New Flavor Party Game
Doritos has introduced a new flavor party game: Doritos Roulette. The game revolves around Doritos’ special edition bag of Nacho Cheese flavor chips, currently only available in Canada, and which is made up of 25% really hot chips that look exactly like the regular ones. Upon reaching into a bag of Doritos, consumers will either come out with a regular nacho cheese chip, or be surprised with a spicy one. Those who play Doritos Roulette are being encouraged to upload their reactions when they get a seriously hot chip to social media with the hashtag #BurnSelfie for the chance to win cash prizes and daily product giveaways.

Photo via PSFK

Pinterest Tweaks Popular “Follow” Button
With their latest tweak to the “follow” button, social pinning platform Pinterest is making it even easier for consumers to follow a brand’s page. When someone clicks on the follow button located on the brand’s e-commerce site, they will no longer be required to leave the brand’s website in order to follow them. The new feature will instead prompt a pop-up window populated with the brand’s latest pinned products – giving consumers a preview of the company’s content.

Photo via TechCrunch

Wendy’s Creates Pretzel-Bun Love Videos
To promote the return of its pretzel-bun, Wendy’s is creating a series of faux music videos with stitched together lyrics from consumer tweets. The comical videos are meant to mock sappy ballads, and playfully bring fans in on the jokes. Two videos have been released so far – the first being Desire: A Wendy’s Pretzel Love Song Encore, and the second – a video featuring the popular ‘90s R&B group Boyz II Men.

Facebook’s New Recommendations Feature

Similar to the “related videos” option seen on YouTube, Facebook is testing a new feature that will promote related, popular videos after a user finishes watching a video in their mobile News Feed. Once a video finishes playing in News Feed, the user will be given the option to re-watch it, or choose a similar video surfaced by Facebook. As part of Facebook’s push for video on the platform, the update is meant to help people find more videos they may be interested in. The feature is currently only available to a small group of test users on iOS and Android.

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Cover photo via FunYarn