This month’s issue of 360i’s Startup Outlook report focuses on mobility. The five companies you’ll read about here are innovating the way people engage with brands in their everyday lives, with mobile devices acting as extensions and amplifiers of consumer behavior.
Whether it’s inspiring people to capture simple yet beautiful moments in time via an app (Cinemagram), empowering quick and easy mobile payments between shoppers and merchants (Square) or breathing new life into SMS (StarStar), these players and others (GoldRun and Kiip) are ones that marketers will want to keep on the radar.
Of course, as we have often stressed since the launch of the Startup Outlook program, not every hot startup is right for every brand. For that reason, we created a Startup Scorecard that precedes our analysis of the selected companies. The scorecard provides a clear set of evaluation criteria that will help marketers determine the right opportunities for partnerships.
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