Reports & Whitepapers Social Media

Consumer Insights: How do people share photos of food online?

May 9, 2011

There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload and share amongst themselves are a major missing piece of the online listening pie. 360i’s Insights & Planning team analyzed hundreds of photos to uncover patterns in the way people share images of food online. Head over to Mashable to see our infographic of the findings.

» Read & download the full report [PDF]

360i POV: Online Food & Photo Sharing Trends

-Research by Danielle Moylan with support from Lara Hejtmanek, Marc Geffen, Irina Kondrashova, Claire Charron, Lee Kaplan, Daniel Eiseman and Gerardo Aquino