Yesterday, Facebook announced that its mobile services, used by more than a third of the social network’s audience, are getting some major upgrades. While users and app developers will appreciate a new way to stay signed in to any participating application, marketers will be especially interested in Deals tied in with Facebook Places.
With more than 200 million people now using Facebook’s mobile services, there should be no doubt whatsoever that mobile social media is mainstream. The reach is there, and increasingly so are the marketing opportunities. Read 360i’s latest report to learn what’s new with Facebook mobile, how the Deals feature will work and what the main implications are for marketers.
What do you think of Facebook’s latest mobile enhancements? Let us know in the comments below.