Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available.
Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO and media programs, there will be ways to share content and galvanize communities. But Google+ Brand Pages are not a panacea that instantly improves all other marketing programs. Google+ will evolve constantly, often in ways brands will appreciate, but occasionally in ways that may pose challenges for some brands.
Nonetheless, marketers for the vast majority of major brands should plan to participate in Google+ Brand Pages. The potential value is too high, as is the potential opportunity loss for brands whose competitors establish strong footholds first. Our new whitepaper (available to read and download below) presents a simplified overview of what you can expect from Brand Pages.