Reports & Whitepapers Social Media

REPORT: The 7 Habits of Highly Digital Brands

January 14, 2013

Last week, we launched a blog series outlining seven common traits among successful brands of the Digital Age. Thanks to everyone for reading, sharing and continuing the dialogue.

To put each habit in the context of the others, we’ve compiled the series into a single report – The 7 Habits of Highly Digital Brands – which you can download at Below is a summary of each habit featured in the report:

BEING A SKILLED CONVERSATIONALIST: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content.

BEING AUTHENTIC: Authentic brands are able to find a universal truth for their brand and create content that inspires those ideals among consumers.

BEING DATA-DRIVEN: The challenge for brands is less about collecting data and more about how to leverage it to optimize current programs and inspire future efforts.

BEING DISCOVERABLE: Successful brands today align their digital footprints with the consumer journey and meet people where they are online.

BEING RELEVANT: Brands that achieve relevancy in today’s digital environment are those able to effectively navigate the ever-changing currents of conversation.

BEING A CONTENT CREATOR: Today’s landscape forces marketers to constantly re-think the creation, organization and distribution of content in order to better connect with consumers.

BEING CONSTANT: By being always-on, marketers can tap into how people live every day and respond to their audiences’ wants, needs and values in a way that is true to their brand’s story and their objectives as a marketer.

Which traits do you think are most important? Would you add any more habits to our list? Let us know in the comments below.

The 7 Habits of Highly Digital Brands by 360i

Cover photo via Flickr