Search Marketing

360i Breaks New Analytical Ground with Proprietary Media Platform Pulse

April 20, 2016

This month, we competed in the final round of the Franz Edelman Awards – an elite program honoring achievement and impact in operations research and the management sciences.

In the program we showcased our proprietary media platform Pulse which uses advanced natural language processing and rocket science algorithms to bid in the paid search auction and decide how much to pay, if anything, for any of the six billion searches that take place each day. The platform is breaking new ground in the use of innovative mathematical techniques and to-date has resulted in great cost savings and revenue generation for our paid search clients.

Being a part of the competition is a true testament to how our Analytics team continues to use their passion for ground breaking research and complex problem solving skills to work on issues which have never been addressed before with machine learning and other data science tools.

Interested in in joining our team? Visit our careers page to check out our current openings.