In the words of NeNe Leakes, the breakout reality TV star from BRAVO’s The Real Housewives of Atlanta, “It’s time to WERK!”
To support the new hit show I Dream of NeNe: The Wedding (airing every Tuesday @ 9/8c), BRAVO & 360i have teamed up with the GIF archive and search site Giphy to highlight one of the most GIF-able “Bravolebrities” around: NeNe Leakes. BRAVO is the first entertainment brand to partner with Giphy.
The partnership is perfect for BRAVO and Leakes in particular, as her over-the-top personality and exaggerated demeanor is ripe for GIF content. In fact, for the past two days, NeNe has been trending on Giphy.com.
There seems to be an iconic NeNe reaction for every emotion, as seen from our top-performing I Dream of NeNe: The Wedding Facebook page post showcasing the many faces of NeNe:
Likewise, it was a natural fit for BRAVO to be the first brand partner to takeover Giphy’s reactions with a NeNe Leakes Reaction GIF page.
But it doesn’t stop there. All season long, fans will be able to visit the BRAVO-branded I Dream of NeNe: The Wedding landing page that houses all the NeNe GIFs you could ever want.
BRAVO & 360i also worked with the popular Tumblr blog RealityTV GIFS to create custom GIF content that features footage from the first episode of the show to drive buzz around I Dream of NeNe: The Wedding in its early weeks.
The ultimate goal? Give avid BRAVO fans more ways to find and share their favorite moments, and hopefully to <3 them as much as NeNe herself, too.
Cover photo via Zap2it
