Social Media

A Game-Changing Election for Social Media

November 13, 2008

Election 2008 is finally over and we have a new President. Whether you’re a Republican, Democrat, Independent or a member of the Libertarian Party there is one thing all Americans of all political affiliations can agree upon – social media was an instrumental platform for voters to express their political views and share campaign information.

Consumers turned Facebook’s status update feature into a live, microblogging platform during the debates. Friends commented on the status updates creating conversational threads that lasted throughout the heated discussions. Content creators used video to inspire, entertain, and provoke. And, on the day of the elections, millions posted images of Americans celebrating Barack Obama’s historic win by dancing in the streets.

A few of the election’s social media highlights:

Presidential candidates created official profiles on Facebook to communicate with their supporters:

  • Barack Obama had more than 2 million+ supporters
  • McCain had more than half a million

Twitter achieved their highest volume of tweets ever on Election Day:

  • A collective of users created a “Vote Report” profile, which aggregated individuals’ tweets about their voting experiences — more than 11,000 comments were posted in one day
  • Messages per second peaked almost 3x compared to first debate

These are just a few of the social channels that people used to express their political affiliations throughout the election and these venues might change by the time the next election rolls around. One thing is certain, though – the political process will never be the same now that the world understands how the power of word of mouth can truly change history.