Social Media

Who’s Going to Win American Idol Tonight? Search Trends Say…

May 20, 2009

Everyone thinks they know who is going to win American Idol this season: your mom, your 12-year-old sister, about half of the people you follow on Twitter and even Simon Cowell all seem to agree that California rocker Adam Lambert will be this year’s champ.

Well, now you can add digital marketers to the growing list of Adam-believers – but for a different reason.

What if you could predict the winner of American Idol before the final votes were tallied – without having followed the season’s contest or listened to the pundits – by analyzing online search trends alone? Are search trends really a proxy for what will happen in the future?

By looking at Google search trends – volume, demographic and geographic – from March through May for the top three finalists of prior seasons, we were able to spot patterns in the data that seem to predict the eventual winner of American Idol Season 8.

So, how do this year’s search trends enable us to predict Adam as tonight’s winner? Well, it’s certainly not as simple as looking at who has the most search volume.

Read our complete article in Mashable to learn how we did it.