‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’
As an agency powered by curiosity, our teams are keeping tabs and striving to understand internet phenomena by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap into.
The “March Madness” theme proved to be relevant for more than just college basketball last month with the Brussels tragedies and American Politics lending to the term, as the Democratic and Republican races narrow towards the party conventions in July.
Significant achievements in gender equality and social media were also honored in twitter feeds across the globe. International Women’s Day prompted the Internet to speak up and celebrate the social, economic, and political achievement of women around the world, and to celebrate Twitter’s 10th birthday, the platform encouraged users to share what they enjoy most about using it.
Cover photo via Wikipedia.
