This week, Canon U.S.A. (client) is using smart billboards around New York City to provide in-the-moment photo tips, helping people capture beautiful photos and take their shots from good to great.
Using social listening, Canon identified New York City’s most photographed destinations – the Flatiron District, Central Park South (5th Ave and 59th Street), the Brooklyn Bridge and Penn Plaza – to serve as the locations for one standing and three pop-up billboards.
Each billboard is powered by real-time API data – including weather conditions, location, traffic and time of day – to show more than 200 custom tips based on different real-time conditions. The billboards also encourage people to visit CanonPhotoTips.com which features 100 stunning cinemagraphs and more inspiring photo tips.
Throughout the week, Canon will be responding in real-time to fans commenting in social media with tips on how to take great photos anywhere using the hashtag #RealtimeTips. The effort is further being supported through paid media and influencer partnerships.
Read more about the campaign in Adweek.