Last week, Sarah Hofstetter – our VP of Emerging Media & Client Strategy – led a WOMMA webinar that centered on how marketers can integrate social marketing into word of mouth programs.
If a brand is determined by what people say when you’re not in the room – and the social web presents a new and bigger room – how can marketers approach consumer conversations happening continuously online? Drawing on strategies from our Social Marketing Playbook, Sarah recommends getting beyond the “checklist approach” to social media in order to craft your brand’s game plan for success.
In case you missed the presentation, you can view it below or via SlideShare. As always, feel free to send any follow-up questions or general feedback to @pezmeister1 or @360i, or email us at email@example.com.