To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand.
We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York City coffee house, renamed the Natural Bliss Café, with actors wearing little more than body paint – making them look like baristas, customers and one very active jogger.
The shop attracted an unsuspecting flow of coffee enthusiasts, who were served free coffee and the opportunity to sample Coffee-mate Natural Bliss. Many were delighted by the delicious taste of the all-natural coffee creamer.
The Natural Bliss Café was captured on film through 15 hidden cameras and microphones, and is now rolling out nationally – and turning more heads – via a long-form video and a 30-second spot, which are running on Facebook, YouTube and other digital channels.
Read more about the campaign over at Adweek.
Cover photo via YouTube.