Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms.
In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating Moms for their everyday challenges and achievements in shaping their babies’ lives – helping them conquer milestones and doing what Moms do best.
Anyone can award accomplished Moms by virtually nominating them via Twitter and Facebook. Friends and family can dedicate one of six Fisher-Price toy-like 3D printed trophies that each represent a stepping stone of early childhood – including “The Super-Sonic Spoon Feeder Award” for advancing to solid foods, and “The Potty Independence Award” for kissing those diapers goodbye.
Read more about the effort over at Ad Age.