Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to the following guidelines to develop content strategies that will consistently drive business results:
A: Applicable
B: Breakthrough
C: Cross-platform
D: Discoverable
E: Ever-changing
Read the full article, “Five Ways to Make Your Content Resonate with Consumers” over at Advertising Age.
Cover photo via Beekman
