Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together creating a “story” that disappears within 24 hours. Initial reactions were quick to draw a comparison to Snapchat’s stories feature and while there are certain, obvious similarities, it is important for marketers to understand the key differences in content creation and advertising opportunities between the two. To help, 360i’s social marketing team created the below go-to guide:
