Spring has officially arrived, which means it’s time to get outside and to start growing.
To celebrate the first day of spring, 360i client Miracle-Gro is creating a first-of-its-kind #springmoji garden, designed to get consumers excited about planting, regardless of their current weather conditions. The effort will enable fans to help Miracle-Gro create the world’s biggest crowdsourced community garden built entirely from plant and flower emojis.
Every time a plant-based emoji is used on Twitter, Miracle-Gro will ‘plant’ one in a digital garden using custom code from the hugely popular emojitracker.com that was developed in partnership with mroth (Matthew Rothenberg). Tweet one of the 12 spring garden emojis using the hashtag #springmoji, and watch it grow alongside plants from around the world at www.springmoji.com.
The initiative is part of Miracle-Gro’s “Life Starts Here” campaign that encourages growing among every level of gardener.
Read more over at MediaPost.