Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business.
Enter: The Social Platform Cheat Sheet. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. Of course, there are some social platforms not represented here, such as Snapchat, Foursquare, Whisper and many others – either because they are too niche, too small, or not necessarily top of mind for most marketers at this time. The intention is to update this document on a regular basis as the tides shift, so maybe they will be represented in the next version in early 2015. For now, hopefully you will enjoy this cheat sheet as a helpful guide in the “who’s who” and “what’s what” of social media today.
Cover photo via Core77