Oscar Mayer has partnered with 360i to promote two “unsung” bacons of the world – Turkey and Michael – by pulling them out of the shadows and into the limelight for the first time ever. The “Unsung Bacon” campaign centers around Oscar Mayer’s quest to get Emmy-Award-winning composer Michael Bacon the most Twitter followers in the Bacon family.
While both Michael Bacon and Oscar Mayer Turkey Bacon have many great qualities, they are often overshadowed by other well-known members of their respective bacon families. Credit is due to these unsung bacons: Michael Bacon makes his living as a multi-talented musician, and Oscar Mayer Turkey Bacon has that same smoky, meaty taste as its widely-heralded pork counterpart – but with 50% less fat than USDA pork bacon.
Michael Bacon’s goal is to surpass his more famous sibling on Twitter by adding 430,000 followers on the social network by July 12. He will campaign for unsung bacons everywhere through a series of interesting facts, photos and videos that will be shared through his Twitter account (@MichaelBacon36) and at UnsungBacon.com.