Social Media

Oxygen Webisode Creates Social Fan Base for New Series, ‘Find Me My Man’

April 8, 2013

Oxygen is coming out with a new show this week, but viewers won’t have to wait until premiere day to check it out. In a first-of-its-kind program for the network, Oxygen is providing fans a sneak peek into its newest reality matchmaking show, “Find Me My Man,” through a 12-minute webisode featuring some familiar faces from Season 10 of Oxygen’s hit series “Bad Girls Club.”

The webisode, “Find Me My Man: Bad Girls Club Boot Camp,” was exclusively released on and @bossip on April 4, and generated over 1.6M impressions from Twitter alone within 24 hours. Created and produced by 360i, the short introduces the new series, which features relationship guru Natalie Clarice. The webisode is designed to encourage tune-in for the “Find Me My Man” premiere among existing “Bad Girls Club” viewers and build in a social element to the new show to make the content and programming social by design.

For the webisode, Oxygen sent three of its notorious “Bad Girls” to Miami for a dating “boot camp” where they had their dating flaws critiqued by tough-love matchmaker, Natalie. The relationship expert is best known for running Miami’s top matchmaking agency, Heart & Soul International, which helps women overcome their dating faux pas and find their perfect match. In the webisode, Natalie imparts invaluable dating tips tailored to the “Bad Girls,” such as, “When you go on a date with a man, wear clothes!” Additionally, three influencers were brought into the mix to not only provide their makeover expertise, but to also engage fans online.

Miami local, Rosy, was brought on to help plan dates, urban lifestyle blogger, Tami, offered up conversation tips, and fashion blogger, Ria Michelle, chose flawless outfits to tone down the “Bad Girls” looks without “turning off” their sex appeal, as @sheisnancyD would say.  Following the influencers’ full-fledged makeovers and Natalie’s dating assessment, the three “Bad Girls” put their new looks and attitudes to the test at a speed dating mixer.

On-site tweets and Instagram posts from the Influencers and “Bad Girls” provided fans a behind-the-scenes visual of all the drama ensuing, and created some major social buzz during the Boot Camp taping as well as after the release of the webisode.

Fans of “Find Me My Man” and “Bad Girls Club” can access exclusive content and join the conversation via Facebook, Twitter, Tumblr, Google+ and Pinterest and may tweet or read about the series using the #FindMeMyMan hashtag on Twitter and Instagram. Oxygen will also be integrating a :10 spot for the webisode into the “Find Me My Man” on-air promo spot for a serious boost of visibility for the web-based content.

Cover photo via