Today we bring you the second report in our social commerce series, which analyzes the evolving role of social media along the purchase process. This POV on Social Shopping Sites focuses on how people are socializing the shopping experience in online spaces. As the social web has matured, the shopping experience has moved online, with millions of people turning to “social shopping” websites and apps to interact with products, brands and trendsetting individuals. In this report we outline some of the key players and advise on how brands can make the most of opportunities in these spaces. You can read the full report below, or download via Scribd.