Social Media

What Broke the Internet in June: #LoveWins & UEFA Champions League

July 9, 2015

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping tabs and striving to understand Internet phenomenons by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap into.

The events in June 2015 represent pivotal moments not just in social media, but in American history, with the legalization of same sex marriage by the U.S. Supreme Court, the tragic shootings in Charleston and Caitlyn Jenner’s appearance on the iconic Vanity Fair cover.

It was also a big month for sports, with events ranging from FC Barcelona winning the UEFA Champions League, to the Golden State Warriors snagging the NBA championship, and Stan Wawrinka and Serena Williams winning the men’s and women’s French Open finals, which all trended on Twitter. Check out the infographic below to find out what else ‘Broke the Internet’ in June.


Cover photo via YouTube.