The week kicked off with a game-changing partnership announcement from Amazon and Twitter, which will more closely link social chatter with ecommerce. The news was soon followed by two related announcements from Google: (1) Google Shopping Express service will expand to New York and LA and (2) Google Now will soon deliver product alerts based on search activity.
Read on for news about Foursquare’s major app update, Pandora’s new ad opportunities and more.
#AmazonCart Connects Social Chatter to eCommerce
Amazon has launched #AmazonCart, a new feature available to people who link their accounts to Twitter. Users can now add items to their Amazon cart by including the hashtag #AmazonCart in a tweet containing Amazon product links. Though this partnership is not Twitter’s first attempt at bringing the purchasing experience to the platform, it will bolster product marketing across the platform. Read our blog post to learn more.
reddit, the extremely popular link-sharing site, has updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country or metropolitan area, as indicated by IP address) with the promoted posts featuring simple icons to notify users. To get the full skinny on what these ad service updates mean for advertisers, and how brands can best utilize the advertising platform, we reached out to reddit for the top 5 things advertisers need to know.
Lowe’s Brings Customers into their Vine Strategy
Retailer Lowe’s has seen tremendous success with its home improvement videos on Vine and is now looking to feature its own fans on the platform. The company is asking fans to share their own tips via Twitter using the hashtag #FanFixinSix for an opportunity to be featured in one of the brand’s videos. Popular tips from the brand have included hacks such as how to remove a stripped screw.
Pandora Launches “Promoted Ads” with Taco Bell
Pandora has begun testing “Promoted Stations,” a new advertising opportunity that allows brands to curate and promote their own stations. Taco Bell and Sketchers are among the ten brands participating in the beta test. Similar to the “Who to Follow” feature on Twitter, Promoted Stations will appear at the top of the “Stations You Might Like” section.
Foursquare, the app made famous for check-ins, is branching out. The company announced that it will be evolving beyond the check-in with the creation of “Swarm,” a separate app that focuses on the social aspects of checking in and helps people easily track their friends’ locations to facilitate plans and meet ups. Foursquare as it exists today will continue as a platform that focuses on search, reviews and discovery (similar to Yelp), and users will no longer be able to check in as part of the experience.
Browse more headlines from the 360i blog:
- The Marketing Potential of Anonymous Sharing Apps
- Google Now Update Links Search Intent with Physical Stores
- #Upcycling: Exploring a Trend Tailor-Made for Digital Culture
- 5 Things Brands Should Know about Advertising on reddit
- Google Grabs Adometry to Solve Attribution Puzzle
- #Mamming Takes Home Golden Award of Montreux
- 3 Top Themes from the 2014 Digital Content NewFronts
- Amazon, Google Deliver Instant Gratification to Shoppers
- Google’s Pixel Width Driven Title Tags: What Marketers Need to Know