Earlier this week, Facebook announced its acquisition of Oculus for $2 billion – a bold statement when it comes to the future of VR technology and social. Mark Zuckerberg noted that this new purchase, “has the chance to create the most social platform ever, and change the way we work, play and communicate.” As Facebook continues to grow, this investment no doubt hints at a more interactive experience for users (read our full POV here). Read on to browse more marketing headlines from the week.
Virgin America Revolutionizes Safety Videos
Based on the insight that seasoned travelers have grown tired of the same old airline safety videos, Virgin America is revolutionizing airline safety one viral video at a time. The brand’s low-budget, five-minute dance routine, “Virgin America Safety Video #VXsafetydance,” has racked up 9 million+ views on YouTube since its launch last fall. However, keeping travelers engaged beyond the initial video proved to be a challenge, so the airline asked fans to submit their own dance moves with the hashtag #VXsafetydance to their “Safety Dance Battle” being hosted on Instagram. A winner was then selected to perform in an upcoming safety video, and the effort racked up more than 7,000 uses of the hashtag, keeping fans interested well beyond the initial spot.
Last fall, clothing label Kenzo announced a partnership the Blue Marine Foundation (an ocean conversation group). Since launching the partnership, the brand has teamed up with the foundation to fight against overfishing, and has recently opened an interactive digital pop-up shop in Paris to support the cause. The shop displays a digital aquarium and invites passersby to purchase a “No Fish, No Nothing” sweatshirt. Proceeds benefit the organization and as donations come in, fish populate within the virtual aquarium to represent how the funds will help to keep more fish in the world’s oceans. The clothing company has been promoting the pop-up shop through social media channels like Facebook and Twitter.
Photo via Wonderland Magazine
Duracell Installs Heated Bus Stop
It was a rough winter for many of us in North America – especially those in regions plagued by ice storms and polar vortexes. In response to the lingering winter weather, Duracell installed a heated bus stop in Montreal to offer some warmth to those caught out in the cold. There’s a catch though—the heat can only be powered on by human connection, so those taking shelter have to be holding hands for it to work. The brand’s YouTube video has amassed over 900,000 views and the #powerwarmth hashtag associated with the effort has been used over 1,000 times.
Even those who do not religiously follow college basketball throughout the season often get in on the fun and watch or participate in a bracket during March Madness. Allstate partnered with the NCAA tournament in a campaign called “March Mayhem,” to highlight the annual bracket busting which happens when people’s brackets begin to fall apart. Allstate is connecting with fans throughout the tournament on Twitter, Facebook and Vine via the @Mayhem twitter handle.
Browse more headlines from the 360i blog:
- Facebook-Oculus Deal Hints at Bigger VR Trend on the Horizon
- Gmail’s New Visual Promotions Tab Gives Brands Richer Creative Opps
- Weekly Hot Jobs: Browse 360i’s Latest Openings
- Gift Inspiration Comes to Life on Pinterest
- The Role of Pragmatism in Modern-Day Marketing
- HBO Launches ‘Beautiful Death’ Countdown to GoT Season 4
- Facebook Unveils Four New Targeting Options for Advertisers
Cover photo via Make the Trendz