Last month, OMMA named 360i its Agency of the Year – and this week, the full story was published in MediaPost. We’re incredibly humbled by this honor and share the win with our clients and partners.
Other items of note around the industry include an innovative campaign from HBO, platform updates from Vine and Twitter and a global selfie movement that’s taking the social space by storm. Read on to learn more about these and other headlines.
HBO’s Hit Show ‘Girls’ is Now on Snapchat
Just in time for the highly-anticipated premiere of ‘Girls’ Season 3 (coming this Sunday), HBO has launched a dedicated Snapchat account. The network’s decision to build up momentum through this platform proves that the brand is not only inspired by its young, Millennial fans, but also committed to mirroring their behavior in digital. The show’s presence on Snapchat is, not surprisingly, delivering funny antics to fans in the form of entertaining pictures and messages.
This season, we’re living snappily whatever after. It’s official. Add girlsHBO on @Snapchat. pic.twitter.com/vcLc4HbMoB
— Girls (@girlsHBO) January 3, 2014
Vine Introduces Web Version of Video Creation Tool
Short-form video app Vine, which launched earlier this year, has brought on-the-spot video creation to the forefront of social marketing. However, users have been limited in their video watching capabilities as Vine videos were previously accessible only through the Andriod and iOS apps. This changed last week when the company announced a web version featuring a video feed that auto-plays videos when a user scrolls down.
As part of the update, Vine is also including a new feature called TV mode, which allows users to watch Vine videos in sequence as well in as full-screen mode.
#SelfieOlympics Trends on Popular Social Platforms
Given that 2013 was the year of the “selfie,” it comes as no surprise that a new #SelfieOlympics trend has taken the Internet by storm. Completely unrelated to the 2014 Winter Olympics – still a month away – the trend seems to have gained momentum with teenagers and 20-somethings, who are uploading creative and unconventional selfies using the hashtag #selfieolympics. The game seems to only have one official goal: take the most ridiculous, insane selfie you can – and top all other selfies in the process.
Photo via Business Insider
Twitter Experiments with ‘@AchievementBird’ Messaging
Twitter has begun sending users earned “achievement notifications” through Direct Message. Upon signing up to be on the list, the @AchievementBird Twitter account will send a user messages with information on how their tweets have performed. The experiment may turn out to be an innovative way for Twitter to encourage users to tweet more – an important Twitter initiative for platform retention and growth. Brands should keep an eye out for more details on how their content is being received on the platform.
Photo via Tech Crunch
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Cover photo via Wired
