The short week kicked off on a high note with some exciting news for our team, as OMMA Magazine (MediaPost) selected 360i as its Agency of the Year for 2013 — the highest honor bestowed in the annual awards program. Our Dentsu Aegis sister company, Carat, picked up their own Agency of the Year honors from MEDIA magazine. We’re honored to receive this distinction and congratulate all winners.
Elsewhere in the marketing world, Thanksgiving weekend has arrived and many brands are using the holiday as an opportunity to build brand affinity, but to also do some good. Read on to learn about these campaigns – as well as a brand new rival to Snapchat.
Zappos Surprises Holiday Travelers with Giant Game of Wheel of Fortune
Online clothing and shoe retailer, Zappos, is surprising wary travelers at the baggage claim of Houston’s George Bush Intercontinental Airport by greeting them with a giant game of Wheel of Fortune (image below via Business Insider). Depending on where their bags fall on the rotating belt, travelers can win prizes ranging from Zappos gift certificates and North Face jackets, to JanSport backpacks, UGG Australia boots and a Kitchen-Aid mixer. Zappos is using this opportunity to surprise and delight fans during what many consider the most stressful time of the holiday.
With an onslaught of weather-related delays expected this holiday, Travelocity is bringing back its Turkey Task Force for the thirteenth straight year to provide people with live Twitter updates from some of the busiest airports in America. Using the @Travelocity handle and hashtag #TTF2013, travel experts will be reporting on anything from cancellations and delays, to long security lines, weather conditions and more.
Tim Hortons Café & Bake Shop will be sending out a team of “Holiday Helpers” intent on surprising retails employees working over Thanksgiving weekend with a special edition travel mug that will entitle them to free coffee from participating shops through December 1. The Holiday Helpers will be visiting busy stores like BestBuy, Kmart and Target to acknowledge and thank employees for their efforts over the weekend. The mugs proudly state: “I Survived Black Friday.”
Snapchat Competitor, Wire, Enters the Picture
While some marketers are still trying to make sense of Snapchat, it appears that a new competitor for the photo-sharing app has entered the picture. Wire, which is still in beta-testing, promises similar features to Snapchat, like photo and video sharing, along with real-time response opportunities.
Wire, which has raised a reported $1.8 million, says its advantage over Snapchat is that content doesn’t expire until 24 hours after a user has received it, allowing recipients to create more thought-out responses. The app, not yet offered to the public, also includes a comments section, feed and support for stickers. Although Snapchat still remains a mystery for many brands, Adweek is helping brands to enter the space through a new article with use suggestions for big brands.
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