We’re thrilled to announce that Amazon has selected 360i as a Partner for their Advertising find-a-partner online directory in the US. This newly launched, exclusive program…
In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more…
Media Planning & Buying
What Marketers Can Learn From Amazon’s Black Friday Performance
November 30, 2017Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there…
Today, 360i is excited to announce our dedicated Amazon Marketing capability, designed to help brands capitalize on change in an increasingly Amazon-dominated world. 360i’s unique roots…
Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features…
Following the March debut of its Dash Button, Amazon announced late last week that its branded, WiFi-connected buttons are now for sale. Available to members of…
Media Planning & Buying• Search Marketing
What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button
January 8, 2015With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search…
In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm…
Mobile Marketing• Social Media
What’s Buzzing: Facebook’s Slingshot, Emojis Galore & More
June 20, 2014This week, World Cup Fever continued to take hold on social media as well as the 360i offices. The office was also a buzz with the…