In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches…
Media Planning & Buying• Social Media
Pinterest’s Promoted Pins Up the Ante for Paid Social Marketing
January 14, 2015On the heels of Pinterest introducing new Analytics and Conversations features, the platform recently opened its Promoted Pins program to all U.S.-based partners on January 1.…
In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm…
Creative & Tech• Social Media
What’s Buzzing: Hyperlapse, Social Media Analytics & More
August 29, 2014This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a…
The Super Bowl blackout. Pharrell’s hat. “Adele Dazeem.” The Internet (namely social media) has a way of amplifying culture moments and turning them into instant sensations.…
Pinterest has announced its first foray into providing free web analytics for marketers. The tool — which is available to users with verified websites — is…
General• Media Planning & Buying
Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”
January 23, 2013This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine…
Reports & Whitepapers• Social Media
Habit #3 of Highly Digital Brands — Being Data-Driven
January 4, 2013This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director…
Google Webmaster Tools is an ever-evolving resource that helps marketers to better understand the health of their websites – straight from the horse’s mouth. Yet, as…