Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is…
Search Marketing
Creative & Tech• Reports & Whitepapers
Report: What Apple’s Innovations Mean For Marketers
September 10, 2014Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new…
Creative & Tech• Social Media
What’s Buzzing: Hyperlapse, Social Media Analytics & More
August 29, 2014This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a…
Creative & Tech• Media Planning & Buying
Online Radio and Music Streaming: Untapped Potential for Marketers
July 28, 2014After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to…
Search Marketing• Social Media
What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More
June 6, 2014It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and…
While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes…
Social Media
What’s Buzzing: Fan-inspired Spots, Gear Dispensing Vending Machines & More
May 30, 2014Earlier this week Apple made headlines in announcing its acquisition of rising music brand Beats Electronics for $3 Billion. Not only did the acquisition get news…
The Academy Awards had everyone talking this week. From the ultimate celeb selfie to John Travolta’s awkward intro for Idina Menzel (“Adele Dazeem”), several brands jumped…
Creative & Tech• Social Media
What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More
September 20, 2013This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7…