In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly…
Mobile Marketing• Search Marketing
Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration…
Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David…
While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes…
Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing…
While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes…
Media Planning & Buying• Mobile Marketing• Search Marketing
5 Things Marketers Need to Know about Marissa Mayer’s Yahoo
February 25, 2014Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed…
Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data…
Monday marked the beginning of Apple’s wildly popular Worldwide Developer Conference (WWDC). The WWDC Keynote has historically been the site of many new product launches –…