Facebook has announced a new feature – called “Save” – which aims to help people browsing their News Feeds bookmark posts for later viewing. The tool…
There’s something thrilling about pushing that “Post” button and sending a piece of content out to the world, isn’t it? For marketers, it used to be…
In today’s new media landscape, consumers manage a distributed digital identity – one that changes depending on platform, audience and even interest group. Surprisingly, shifting among…
Social Media
Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time
August 1, 2012For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at…