Earlier this week, Google and comScore announced that the media giant will begin integrating comScore’s vCE technology into its DoubleClick ad service. The partnership will offer…
Media Planning & Buying
Media Planning & Buying• Social Media
Latest Facebook-comScore Report Touts Benefit of Paid + Earned
October 29, 2012Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid…