2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be…
Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an…
360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s…
Media Planning & Buying
A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising
March 11, 2015Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly…
General• Media Planning & Buying
Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”
January 23, 2013This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine…
Reports & Whitepapers• Social Media
Habit #3 of Highly Digital Brands — Being Data-Driven
January 4, 2013This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director…