In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches…
General• Reports & Whitepapers
Reimagine (Almost) Everything: 360i’s Marketing Leadership Playbook
October 26, 2015Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time…
This is the seventh post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. At this year’s…
Media Planning & Buying• Mobile Marketing
From Attribution to Optimization: Interactive Marketing Mix Systems
April 30, 2015One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along…
We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age…
Media Planning & Buying
US Hispanics Poised to Create Major Opportunity for Digital Advertisers
February 20, 2014Hispanics are becoming an increasingly important audience for digital advertisers. In addition to being the youngest and fastest growing demographic in the US, they are also…
We’re incredibly honored to be named Adweek’s Digital Agency of the Year for 2013. In the article, out today, Adweek references our work this year with client Oreo…
Creative & Tech• Mobile Marketing• Social Media
Beyond the Screen: How TV Shows are Extending the Story to Digital
April 23, 2013What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena…
General• Mobile Marketing
The #ChangeAgents: How Has Mobile Changed Your Business? [VIDEO]
March 21, 2013This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable…