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Media Planning & Buying• Social Media
Google Brings Social-Infused +Post Ads to Display Network
December 10, 2013By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad…
Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as…
How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival? If you’re Facebook, the first…
How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some…