Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around…
Twitter recently announced that it has opened up its Buy Now card feature for general availability testing, creating more opportunities for marketers to connect awareness and…
This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of…
Earlier this week, Amazon and Google announced updates that will continue to shape consumers’ path to purchase. The services — respectively called #AmazonCart and Google Shopping…
In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi…
This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO. Yesterday, the microblogging site announced its…