Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live…
Creative & Tech
Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming
May 15, 2017For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited…
Social Media
The Quarterly Social Media Cheat Sheet: A Guide to the Latest Platform Updates
March 2, 2017As predicted in our 2016 year-end review, 2017 is off to a sprint with new social platform updates that continue to mimic some of the most…
This past Saturday, romance met finance as SoFi hosted the first-ever online financial therapy session on Facebook Live. The inaugural event called “For Love & Money”…
Social Media
The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates
August 25, 2016As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to…
From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that…
In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize…
Social Media
Social Media Cheat Sheet 5.0: A Marketer’s Guide to Today’s Platforms
February 29, 2016With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes we had in the social landscape. As always, Q4 was a busy time in…