With St. Patrick’s Day just around the corner, Jameson Irish Whiskey is showing its long-standing commitment to local neighborhoods with #LoveThyBar, a new integrated media campaign…
General• Media Planning & Buying
Creative & Tech
Hanes Challenges Fans to be “Chill Like MJ” in New Interactive Effort with Michael Jordan
August 30, 2017This last week, Hanes launched a major interactive social effort with their longstanding spokesman, Michael Jordan that challenges fans to see if they are chill enough…
Creative & Tech
National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science
April 21, 2017Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22,…
Social Media
Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America
July 8, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that…
This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of…