Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic…
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality…
Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best…
2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice…
Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means…
Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular…
Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an…
Social Media
Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America
July 20, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Social Media
Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America
July 8, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…