As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Social Media
Mobile Marketing• Social Media
Social Messaging Apps Help Marketers Reach Large, Global Audiences
April 8, 2015Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population…
360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better –…
Facebook’s global growth has impacted the way that marketers use the social platform to reach a larger audience. As a result, Facebook is now making it…