Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic…
Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their…
Artificial Intelligence (AI) is predicted to deliver the next wave of societal transformation, often paralleled with the introduction of the internet and sliced bread. SXSW, considered…
Creative & Tech
Oreo and Google Team Up to Create an Interstellar Digital Dunk Experience
February 28, 2017Earlier this month OREO launched the OREO Dunk Challenge, a global campaign that invites people around the world to share the playful, creative ways they dunk…
Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means…
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3.…
Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an…
Social Media
Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America
July 8, 2016As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits…
Mobile Marketing• Search Marketing
4 Important Search Updates Shared at Google’s Performance Summit
May 26, 2016At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world.…