In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches…
In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches…
Social Media
How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable
November 13, 2015Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see…
Social Media
Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms
August 27, 2015With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the…
Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital…
Media Planning & Buying• Social Media
Pinterest’s Promoted Pins Update Preps the Platform for Monetization
May 21, 2015Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced …
Mobile Marketing• Social Media
Social Messaging Apps Help Marketers Reach Large, Global Audiences
April 8, 2015Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population…