This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just…
Creative & Tech
In May, we’re excited to launch the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower…
Creative & Tech
Virtual Reality in Real Life: How the Tech Could Transform Travel [SXSW]
March 22, 2016Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post…
Mobile Marketing
Millennials’ ‘Live Now’ Mentality: Short-Term Thinking & Spending Habits
February 19, 2016Millennials’ entrance into the workforce during a time of high financial insecurity resulted in a “Live Now” mentality centered around living in the moment and prioritizing…
Reports & Whitepapers
Millennials’ Modern Views of Family & Traditions Marketers Should Know
June 18, 2015The idea of a traditional nuclear family – the married heterosexual couple living happily with their biological children – has heavily influenced American culture for the…
Media Planning & Buying• Mobile Marketing• Social Media
3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy
September 10, 2014Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a…
Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate…
Influencer Marketing• Social Media
How Brands Can Tap into Vine Influencers for Snapchat
August 14, 2014Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app,…
Influencer Marketing• Social Media
Case Study: How Smirnoff Captured the Millennial Spirit on July 4
July 29, 2014For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during…