At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach…
Media Planning & Buying• Mobile Marketing
Our agency blog is the place where our employees share their insights and expertise with our extended team, clients and the industry at large. More than…
Creative & Tech• Social Media
Instagram Provides Fuller Picture of its New Ad Product
October 24, 2013Earlier this month, Instagram celebrated its 150 million user milestone and announced that ads would be coming soon. Today, the platform has shed some additional light…
This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward,…
How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some…